Privacy Policy

1Who we are

This privacy policy explains how KDHAPPLIANCES LTD, trading as KDH Electrical (“we”, “us”, “our”), uses and protects any information you give us when you use www.kdhelectrical.co.uk or buy from us. We are committed to protecting your privacy. If we ask you for information that identifies you when you use this website, you can be sure it will only be used in line with this privacy policy.

We may change this policy from time to time by updating this page. Please check it now and then to make sure you’re happy with any changes. The date at the top of the page shows when it was last updated.

2What we may collect

We collect this information directly from you (when you order, create an account, fill in a form or contact us), automatically when you browse our website, and from the companies that help us run our business, such as payment providers and delivery partners.

3What we do with the information we gather

We need this information to understand your needs and give you a better service, and in particular to:

• process your order and take payment
• deliver your order, and look after you afterwards (including installation, returns and faults)
• keep internal records
• improve our products and services
• send you promotional emails about new products, special offers or other information we think you may find interesting, using the email address you’ve given us
• contact you from time to time for market research, by email, phone, fax or post
• tailor the website to your interests

4Our lawful basis for using your information

• Contract: to process, deliver and support your order.
• Legal obligation: where the law requires it, for example tax and accounting records.
• Legitimate interests: to run and improve our business, prevent fraud, and send you limited marketing about similar products, always balanced against your rights.
• Consent: for optional activities such as analytics and advertising cookies, and any marketing that needs your consent. You can withdraw your consent at any time.

5Marketing

• We may send you promotional emails about new products, special offers or other information we think you may find interesting.
• Whenever you fill in a form on our website, look for the box you can tick to show you don’t want your information used by anybody for direct marketing.
• If you’ve previously agreed to us using your personal information for direct marketing, you can change your mind at any time by writing to us or emailing sales@kdhelectrical.co.uk. Every marketing email also has an unsubscribe link.
• We may send you promotional information about third parties that we think you may find interesting, but only if you tell us you want this.
• Unsubscribing from marketing doesn’t stop essential messages about your order or product, such as delivery updates, installation arrangements, product recalls or safety notices.
• Basket reminders. If you enter your email address at checkout and leave before paying, we may email you a link back to your basket. The checkout tells you this when you type your email address, and you can decline there. Every reminder has a one-click stop link.

6Who we share your information with

We won’t sell, distribute or lease your personal information to third parties unless we have your permission or the law requires us to. We share only what is needed with the companies that help us run our business:

We may also share information with our professional advisers, with regulators and authorities where the law requires it (such as HMRC or the police), and with a buyer if we sell or restructure our business.

7How long we keep your information

We keep your information only for as long as we need it for the purposes above, including legal, tax and accounting requirements. Typical periods are: order and transaction records, up to 10 years, to meet HMRC tax rules and product liability obligations; marketing data, until you opt out or withdraw consent, or 4 years if you don’t engage with us in that time; checkout details kept for basket reminders, 90 days; call recordings and CCTV footage, a limited period for training, quality and security purposes, after which they’re securely deleted. If we no longer need information, we may anonymise it so it can’t identify you, and keep it for analysis.

8Security

We are committed to keeping your information secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Our website uses a secure (HTTPS) connection.

9How we use cookies

A cookie is a small file placed on your device. It lets a website recognise your device and remember things, such as what’s in your basket. Some cookies are essential for the website to work. Others help us understand which pages are used, so we can improve the website, or measure our advertising. We only set the optional ones if you agree in our cookie banner, and you can change your choice at any time.

A cookie doesn’t give us access to your computer or any information about you, other than the data you choose to share with us. Full details are in our Cookie Policy.

10Links to other websites

Our website may contain links to other websites. Once you leave our site through one of these links, we have no control over that website. We can’t be responsible for protecting any information you give while visiting those sites, and they aren’t covered by this privacy policy. Please be careful and read the privacy policy of the website in question.

11Your rights

Under the Data Protection Act 2018 and the UK GDPR, you have the right to:

• ask for a copy of the personal information we hold about you
• ask us to correct information that is wrong or incomplete. We’ll promptly correct anything found to be incorrect
• ask us to delete information we no longer need
• object to us using your information for marketing, or on the basis of our legitimate interests
• ask us to restrict how we use your information in some circumstances
• ask for your information in a portable format
• withdraw your consent at any time, where we rely on it

To use any of these rights, write to us or email sales@kdhelectrical.co.uk. We may need to check your identity before we act on your request.

12Contact us

If you have questions about this policy or your information:

• Email: sales@kdhelectrical.co.uk
• Phone: 01622 541312
• Write to us at the address in section 1.